The Perfect Imperfection of Golden Goose

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To mark its 20th anniversary, this is the first book by and about Golden Goose, the world-famous sneaker brand.

With its distinctive Star, Golden Goose is a "made in Italy" fashion brand that is synonymous with excellent craftsmanship and cool, where imperfection is considered the point of strength and uniqueness.

This book is a journey into the Golden personality, family and community, with interviews, stories and behind-the-scenes glimpses of its world of creativity, manufacture and authenticity.

The book is formulated into three chapters: The Beginning of Our Journey, these first twenty years, with stories about Golden's employees; Friends and Fans, faces and people who love Golden Goose, from the art world to the music scene; A Glimpse into the Future, unveiling the projects to come, it's new approach to engagement with their "lovers" and the evolution into a digitally first brand.

It is the Golden family's secret diary, where, page after page, the reader can encounter and enter into the Golden spirit and stories.


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To mark its 20th anniversary, this is the first book by and about Golden Goose, the world-famous sneaker brand.

With its distinctive Star, Golden Goose is a "made in Italy" fashion brand that is synonymous with excellent craftsmanship and cool, where imperfection is considered the point of strength and uniqueness.

This book is a journey into the Golden personality, family and community, with interviews, stories and behind-the-scenes glimpses of its world of creativity, manufacture and authenticity.

The book is formulated into three chapters: The Beginning of Our Journey, these first twenty years, with stories about Golden's employees; Friends and Fans, faces and people who love Golden Goose, from the art world to the music scene; A Glimpse into the Future, unveiling the projects to come, it's new approach to engagement with their "lovers" and the evolution into a digitally first brand.

It is the Golden family's secret diary, where, page after page, the reader can encounter and enter into the Golden spirit and stories.